The Glenlivet ‘Spectra’ Digital Whisky Tasting Experience
- Posted by: Craig | April 23, 2020
The Glenlivet, the initial Speyside single malt, is launching The Glenlivet Spectra, a limited-edition trio of mystery Scotch whiskies that invites customers to explore a wide spectrum of flavours through an immersive tasting experience. Each expression is a reinterpretation of The Glenlivet’s signature smooth and fruity house style and is released without tasting notes, age or cask info, challenging the senses of Scotch enthusiasts.
The Glenlivet has actually constantly challenged conventions and is on an objective to open the single malt classification to an entire new generation of drinkers. In a world where individuals are increasingly being spoon fed info, The Glenlivet Spectra presents a bespoke digital experience that transports whisky lovers into a multi-sensory world, permitting them to explore their own taste buds and personally interpret the elusive tasting notes of each expression.
Through the gamified experience, whisky drinkers will be provided puzzling hints and challenged to put their tasting capabilities to the test as they look for to determine what flavor profiles make each bottle distinct. At the end of each tasting, users are provided a customized scorecard showing how close they are to decoding each of the three strange single malts.
Alan Winchester, The Glenlivet Master Distiller, commented: “True to our tradition-breaking spirit, we produced an innovative whisky tasting experience across three single malts. I hope whisky fans take pleasure in exploring the broad spectrum of flavours within The Glenlivet Spectra, as much as we took pleasure in crafting them.”
Celebrating the disruptive nature of The Glenlivet Spectra, the three bottles of luxury single malt come packaged in an ingenious, spirited box composed of 3 compartments with each housing among the three expressions. Each panel has been developed to subtly nod to the flavour profile of the bottle within. The Glenlivet Spectra is priced at ₤ 105 for three 20cl bottles of single malt Scotch whisky and is readily available for buy from masterofmalt.com.
The full tasting notes and cask info will be revealed later in 2020, enabling drinkers to completely discover the expertly crafted tasting notes consisted of within The Glenlivet Spectra. For additional information go to www.theglenlivet.com.