Whyte & Mackay Gives Away 50 Year Old
- Posted by: Craig | March 21, 2020
The Glasgow-based blender will hand out 1,500 bottles of its Whyte & Mackay Rare 50 Year Old, developed to mark the company’s 175th anniversary, as part of a marketing competition.
The company stated that rather than sell the whisky through sellers, it intended to provide the bottles away ‘to thank fans for their commitment’.
Whyte & Mackay Rare 50 Year Old has actually been developed in a combination of ex-Bourbon barrels, Matusalem oloroso Sherry butts, one Tawny Port pipeline and 30-year-old Apostoles Sherry butts.
Bottled at 44.6% abv, the whisky is stated to consist of notes of ‘macerated plums and Manuka honey, together with sticky toffee pudding’.
To go into, participants will need to buy an advertising 70cl or one-litre bottle of Whyte & Mackay combined Scotch, offered from retailers throughout the UK, and go into the bottle’s special code into the brand’s website.
The competitors is open from now up until 31 December, with prizes made use of a month-to-month basis.
Ruairi Perry, head of mixed whisky brands at Whyte & Mackay, said: ‘We’ve been making award winning whisky because 1844 and this expression is, by far, the most remarkable and complicated mix we’ve ever bottled.
‘ It’s incredibly uncommon to discover a 50-year-old combined whisky of this calibre– it’s only available to consumers that get in the competitors.’
Whyte & Mackay is the 2nd business in recent years to give away an old and unusual whisky.
Considering that October 2018, Craigellachie has actually been opening and sharing bottles of its 51-year-old single malt whisky at balloted events around the globe.